John Lagoudakis has taught me a lot of stuff about online marketing!  I recently built a Facebook page to encourage people to help others learn to earn online and accelerate income.  Alexa ranks Facebook as the number two most visited place on the web every day, second only to Google itself.  Seeing as Youtube is the number three seed, it makes sense that in order to make the mad internet money all you need is to force more people to know your brand by funneling them into either your videos or your pages. Because traffic drives sales, it makes sense that branding and developing your product or site should be your priority.